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User Experience Toolkit


Use Title Case for Headers, Titles and Navigation

Title Case: Capitalize the first and last words along with all nouns, pronouns, verbs, adverbs, adjectives and subordinating conjunctions. Title Case does not apply to articles (a, an, the), coordinating conjunctions (and, but, or), using the word "to" when it comes before a verb, and prepositions with less than five letters.


  • Sally Sells Sea Shells by the Seashore
  • The Tides of the North and Simmy the Beluga Whale
  • Lighthouses of the New York Coast

Use Sentence Case for Content

Sentence case capitalizes the first word and any proper nouns listed within content as in normal sentences.


  • It was very rainy outside today. I wore my rain coat to stay dry.
  • My mother is traveling to Albany, New York today.

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